Monnaie de Paris already reaches an older audience accustomed to paying to collect. The game creates an accessible entry point for younger people through curiosity, movement and creativity.
MONETA
Monnaie de Paris can invite younger audiences to participate through action, not only through the capital required to collect.
Discover → ask → scan an illustrative street clue
Open a private reply thread from email or the web.
Reply FOUND when you see it.
A MONETA activation can unfold across locations, moments and groups—turning Paris into a shared cultural playground.
The phone opens the experience. Paris becomes the field of play.
Online invitation → lived city exploration
A MONETA trail is live. Enter through the story and begin when you are ready.
Enter the quest2 of 5 moments discovered
FlashInvaders made the city feel playable: notice something real, prove you were there and keep the discovery in a personal collection.
For MONETA: borrow the pattern—not the IP. Real presence, instant proof, a growing trace and a reason to continue exploring.
01 · Clue found
Monnaie de Paris chooses what to learn. Players respond naturally between clues.
Representative prompt. Question packs and reporting fields are configured with Monnaie de Paris.